Alumni Engagement Was Never Meant to Serve Advancement.

It was meant to serve alumni.

We help institutions shift from broadcast outreach to meaningful connection - using AI-powered tools and alumni-first strategy that delivers outcomes, not just activity.

You're doing the work. But is it creating momentum?

Alumni teams are sending emails, hosting events, managing volunteers, but still struggling to answer:

→Who should we reach right now?

→What should we say that actually resonates?

→Is this building trust or just checking boxes?


Most engagement strategies are overbuilt for Advancement goals - and underbuilt for alumni lives. We fix that.

Built for teams who care about outcomes, not just activity.

đź§  Spark Plug IQ

$299/month | or $495 Starter Pack


Campaign ideas that start with alumni needs - not your event calendar.

âś… Input your alumni goal or cohort - get 3 tailored, ready-to-run engagement ideas
âś… Built around tone, timing, capacity, and real-life alumni priorities
âś… Delivered in PDF format - no platform, no login, no lift
âś… Designed to create relevance, not just activity

📌 You don’t need more ideas. You need ideas that matter to alumni.

🚀 Activation Engine™

$2,500/month | or $6,000/90-days

Signal-based outreach built around alumni moments, not timelines.

âś… Scans job changes, promotions, volunteer interests, and life events
âś… Scores and matches each signal to institution priorities
âś… Auto-generates personalized outreach prompts, delivered to your team
âś… Builds momentum without more staff, platforms, or noise

📌 You’re not automating email, you’re scaling alumni relevance.

🎯 Strategic Consulting

Starting at $3,000/project


We don’t optimize broken systems. We help build the one alumni want.

âś… Alumni-first audits, planning sprints, and enablement support
âś… Redesign calendars, metrics, and engagement logic from the ground up
âś… Create dual-track capacity to run outcome-based pilots alongside Advancement
âś… Build buy-in and clarity for what comes next

📌 This isn’t just consulting. It’s the basis of the next era of alumni work.

Your Alumni Don’t Feel the Value. Let’s Fix That.

Our free Alumni-First Engagement Scan shows you where your current strategy delivers value and where you're burning effort without return.

✔ Quick 5–7 minute reflection
âś” 1-page Clarity Map with key insights
âś” No sales pitch. Just perspective.

We’ve Been in Your Seat. That’s Why We Built This.

We’ve led alumni strategy at major institutions and we know what it feels like to push out content, track the numbers, and still wonder if it’s really working.

We built Spark Plug to help teams like yours:

  • Focus on alumni outcomes, not internal calendars

  • Align tools to strategy not add more platforms

  • Move from effort to momentum

What Happens When You Get Engagement Right

🎯 Smarter, better-aligned campaigns

đź’¬ Outreach your alumni actually respond to

🤝 Increased trust, participation, and lifetime connection

⚙️ Systems that work behind the scenes so you don’t have to

📊 Metrics that reflect alumni value, not just Advancement output

Ready to Build Engagement That Delivers?

Whether you need better ideas, clearer alignment, or smarter outreach - Spark Plug is built to get you moving again.

Start with a simple scan.
You’ll get clarity. You’ll get momentum. You’ll get outcomes that matter.